One great thing the Disney enterprise discovered is their method of monetizing experience. Every exhibit, ride, Hell half of restrooms exit through a gift shop. The happy family still have their heads buzzing with whatever Disney presentation that has bombarded them. Their hearts are light, as is their grip on their money. Happy people go home with mouse ears, t-shirts, enameled pins, and coffee table books. Disney Corp collects enough money to buy another entertainment franchise or a small foreign country.
Now, I am no Walt Disney, but I have written some really fun books. When I got the rights back to them early last year, I commissioned new covers from an artist friend of mine, Seth Lyons. The covers are excellent and capture the quirky nature of the stories far more than the foreboding, horror-oriented images of the original edition. I paid him handsomely and secured all rights to the images.
Once again, everybody’s happy.
You can’t just leave images like that languishing on the covers of trade paperbacks. They need a new exciting life as t-shirts, mouse pads, coffee mugs, and slivovic’ flasks. Don’t consider this greed as much as a way to provide an extremely small enterprise an income flow while providing fans tangible reminders of the experience they got from my books. Consider the reprints and ancillary merchandising as a retirement plan for my twilight years. That could be next Tuesday, if I don’t watch myself.
Everybody’s happy, right?
If you like my books, and you like the art, consider stopping over to the “My Store” page and link over to the Cafe Press shop I have started. There are even “Squirrel in a Blender” bumper stickers for fans of “Squirrel Apocalypse”. Take a look and shop carefully.