Tag Archives: self-promotion

Time to Get Back Under the Horse

Michael handed the knives back to Eleazar.

“I think I’ll wait on that second throw.”

Eleazar refused to accept the proffered blades.

“Don’t be discouraged, man.”

Eleazar pushed him back to the firing line.

“You’ve got to suck it up and face your fears,” Eleazar urged. “When you get trampled by a horse, you have to dust yourself off and get right back under it.”

Michael looked at him in dismay. Eleazar shrugged.

“I got that from my Uncle Albert,” said Eleazar. “He took his own advice a little too often.”

– Camp Arcanum


I have not been up to the madness of the convention circuit and general self promotion, but now I have finished the third book of my Arcanum Faire and recovered from last year’s pnuemonia. So, with a new book under my arm, I have made plans to promote the crap out of myself. I promised to clean up afterwards.

Next Saturday, I will be in Circleville at Keystone Books & Gifts’ first Author Alley event. Stop by between 9 am and 3 pm to see me and other Central Ohio authors.


I will also be a guest at Imaginarium down in Lexington KY on the first weekend of October. Unsure what they will have me talking about, but there is always some way for me to embarrass myself.


There are other things on the horizon which are less than definite. I hope to be able to slip in under the radar of the Ohioana Book Festival’s radar in April and we have plans for a Book launch party at The Alley and an event at the Book Loft. Those last two will depend on the final release date for “Ren Faire at the End of the World.” If you want to nag my publisher to finalize that, feel free. I promised him that I’d stop.

There are other opportunities within a day’s drive of beautiful downtown Riverlea, but I am always open for more. Any of you people connected with conventions, as con-com or attendee, that believe I might be a good fit as a panelist or bad example, please feel free to throw me under the horse.

authorjosefmatulich AT gmail DOT com

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The Three R’s to Support Your Local Author

As a new author with a small press, I am dependent on the goodwill of my friends, family and fans to generate publicity for my novel. This is both an earnest plea to them and a document for other authors to use for their own pathetic begging. All of these options take minimums of time and courage and practically no money.

Attention for books on outline sales and review outlets follows the behavior of a positive feedback loop. Titles with reviews and rating get more attention as they are pushed higher in the rankings. You shouldn’t feel guilty in asking loved ones to “prime the pump” by posting the first reviews on these systems. Honest reviews and ratings only; no-one takes seriously an unknown self-published book with forty-two five-star reviews. Some of the places you can ask your F/F/Fs to post reviews would be Amazon, B&N online, Goodreads, or Library Thing. Also, anyone who has blogs dedicated to book reviews or even access to print outlets should be encouraged to post their opinion once they’ve read your book.

There is no usually obligation to buy if you make a request at your local bookstore to see if they could carry an author’s new book. There is absolutely no obligation to make the same request at the local library. Even if the shop can’t stock the book, you’ve put the name and title before the eyes of someone who spends much of their time thinking about books.

This is the easiest way to help a struggling author. If you like their book, tell other people. However, if you do NOT like the book, buy several hundred copies and burn them in public. That’ll teach ’em.

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#astoryaweek tally week 8

On the final countdown for “Camp Arcanum”: twenty-three days until official release. All edits for that are done, blurbs have been acquired and delivered, ISBN and LCCN numbers secured, if not yet active. Had my first major push for self-promotion over the weekend through Facebook groups. By a rough estimate, I put my name and my book in front of one hundred thousand people; probably ninety thousand are other authors whose only concern is selling me THEIR books. Life goes on.

My wife and I spent an entertaining Sunday afternoon visiting the folks at the Ohio Railway Museum. I drive by it on a regular basis, but never had an opportunity to step in. For anyone who loves living history and supports it preservation, you should stop in when they open for the season May 4th. We discussed a possible steampunk fashion show on one of their cars, along with what I could help them do to scare the patrons come Halloween.

Completed a thousand word fairy tale in spite of everything else. Both my wife and son gaped and shuddered as they got to the end. I count that as a nine out of ten. A perfect ten is when a loved one offers to drive me to the nearest mental health facility.

week 1: Tunnel Vision app. 450 words

week 2: Nightmare on a String
app. 1850 words

week 3: Ding Dong app. 275 words

week 4: Fly app. 480 words

week 5: abject failure and the lamentation of broken souls

week 6: Many Returns app. 400 words

week 7: Green Day
app. 1000 words

week 8: Faerie Story app. 1000 words

running total app. 5455 words

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