Sex, Magick & … WTF CBS?

Good thing I started doubling up on my antidepressants this week.

I was on Twitter, as I am often wont to do when there are more productive things to do in the morning, when I came across an advert for the latest project appearing on CBS All Access. It was “Strange Angel”, the partially true story of the founder of JPL and follower of Aleister Crowley (just as Jeremiah Stone is in Arcanum Faire). Okay, sounds frothy and fun and things will most likely blow up good in the end.

But the tag line they used in the trailer…

“Sex, Magick, and Rocket Science”?

For my dozens of fans out there, this is a recognizable phrase. I have been describing the Arcanum Faire books as “A comedy of Sex, Magick, and Power Tools” for five years, now. And it’s not like it is only written on the underside of a rock in a sugar beet field in Elk Grove CA. You can find it here:

https://www.netgalley.com/catalog/book/122949

and here:

https://www.goodreads.com/book/show/25217904-power-tools-in-the-sacred-grove

and even here:

It’s quite possible that the bright young person responsible, because they’re all bright and young in Hollywood PR, came across my tagline and said “Hey, what a great idea! I’m sure that Matlick guy will be flattered if we copy it!” Consider the ten-thousand variations of “Where’s the Beef?”

Well, I’m irritated, but realistic about it. You can’t really copyright a tagline, though with some effort and cash you can trademark it. And even if there was legal recourse, CBS has enough lawyers to beat a Mastadon to death with teaspoons. There’s not much I can do but fill the cybersphere with my own hashtags to slipstream the wake of this well-funded vessel. So here we go:

#SexMagick&PowerTools

#ArcanumFaire

Care to join me?

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Filed under True Life Misadventure, Writer stuff

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